REFLECTIVE JOURNAL SESSION 2

Session 2

Identifying Core and Driver Values

Driver Values:

1. Sustainability: Commitment to practices that protect and preserve the environment for future generations.

2. Innovation: Embracing new technologies and ideas to solve complex environmental challenges.

3. Integrity: Upholding ethical standards in all professional practices and decisions.

4. Responsibility: Taking accountability for the impact of engineering projects on the environment and society.

Secondary Values:

1. Collaboration: Working effectively with cross-disciplinary teams to achieve common goals.

2. Excellence: Striving for the highest quality in all projects and endeavors.

3. Adaptability: Being flexible and responsive to changing environmental and technological landscapes.

4. Education: Continuously seeking knowledge and learning to improve professional skills.

5. Community: Engaging with and supporting local communities affected by engineering projects.

Creating Your Golden Circle & Value Proposition

Why (Purpose): I believe in creating a future where civil engineering practices prioritize environmental preservation, leading to a more sustainable world.

How (Process): My work involves applying advanced civil engineering principles and innovative technologies to design and implement sustainable solutions that address environmental challenges. This includes utilizing eco-friendly materials, reducing waste, and ensuring projects have minimal negative impact on the ecosystem.

What (Result): I create sustainable infrastructure and solutions that not only meet the immediate needs of society but also contribute to the long-term health and viability of our planet.

Vision/Mission Statements

Vision Statement: A future where civil engineering practices prioritize environmental preservation, leading to a more sustainable world.

Mission Statement: To apply civil engineering principles to create sustainable solutions for environmental challenges, contributing to a greener future.

Objective: Acquire specialized knowledge in environmental engineering to develop practical solutions for complex environmental issues. By focusing on sustainability and innovation, I aim to make a significant impact on the field and contribute to a greener, more sustainable world.

Post workshop Activity

Research and Review: Eileen Fisher

1. History: Eileen Fisher founded her namesake brand in 1984 with a vision to create simple, elegant clothing for women. Initially inspired by her personal wardrobe needs and her experiences traveling to Japan, Fisher focused on timeless, versatile pieces that emphasized quality and sustainability. Over the decades, Eileen Fisher Inc. has grown from a small startup to a prominent player in the fashion industry, known for its commitment to ethical practices and environmental responsibility. The company has expanded its range to include a variety of women's apparel, accessories, and home goods, maintaining a focus on minimalist design and sustainability.

2. Core (Brand) Values, Vision, and Ethos: Eileen Fisher's core values include simplicity, sustainability, and inclusivity. The brand's vision is to create clothing that empowers women and promotes environmental stewardship. Their ethos revolves around responsible design, fair labor practices, and a commitment to reducing environmental impact. This focus on sustainability and ethical practices sets Eileen Fisher apart from many competitors in the fashion industry, creating a strong point of difference that resonates with conscious consumers.

3. Key Innovation Strategies: Eileen Fisher has employed several key innovation strategies to achieve its current success:

• Sustainable Practices: The brand has pioneered sustainable fashion by using organic and recycled materials, promoting circular fashion through its take-back program, and implementing eco-friendly manufacturing processes.

• Transparency: Eileen Fisher maintains transparency in its supply chain, ensuring that its products are ethically produced and that workers are treated fairly.

• Customer Engagement: The brand actively engages with its customers through educational initiatives about sustainability and by encouraging them to participate in the take-back program, where used garments are recycled or resold.

4. Vision (Strategy) for the Future: Eileen Fisher's vision for the future involves deepening its commitment to sustainability and making a positive impact on the fashion industry and the planet. The company aims to become a fully circular brand by 2025, focusing on zero waste, regenerative farming practices, and innovative recycling technologies. By continuing to push the boundaries of sustainable fashion, Eileen Fisher is making a difference in the world by advocating for a more ethical and environmentally friendly approach to clothing production and consumption.

Through its dedication to simplicity, sustainability, and ethical practices, Eileen Fisher not only sets itself apart as a brand but also inspires positive change within the industry and among consumers.